Unlock Higher Conversions and Rapid Growth with Targeted Cold Outreach
Get Free Cold Email Training
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Talk To Your Market
Generate Leads
Build A Scalable Revenue System
When doing cold outreach, there are three main things that will yield about 80% of the results. You can think of these as the "80/20 Rule" applied to cold outreach.
Your Infrastructure
Infrastructure is crucial for success in cold outreach. Cold outreach does not work if you are not reaching out to enough people, or landing in spam/promotions and not hitting inbox.
You need an infrastructure to get the volume necessary to increase sales without hurting your sender reputation or getting blocked as spam.
Your Data
Companies fail at cold outreach because they are not reaching out to right groups of contacts.
We help make hyper-targeted lists by applying technical expertise and strategy to get intent signals you can't find on traditional sales data sources.
Your Offer
Your offer plays a pivotal role in driving sales. It's not just about offering discounts or sales tactics; it's about crafting an offer that resonates with your target audience. We specialize in developing highly compelling offers.
Our team will work closely with you to create a unique and captivating offer that will entice your customers and drive conversions.
Supercharge Your Sales and Revenue with These Key Tactics
Send impactful direct messages that grab attention, sparking interest and encouraging prospects to take the next step.
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The entire process starts with a call where we can get together to understand your past performance and future sales goals, and set a plan for achieving them.
Once the invoice is paid, we will invite you to a Slack Connect channel. There, we will send you the onboarding information.
Within seven business days, we will have your infrastructure built and first campaign launched, guaranteed.
Building a business is hard. You have limited runway and the constant pressure to grow. You're focused on serving customers, developing your product, and possibly fundraising. You need more revenue but there are other fires to put out.
Introducing GTM Advising. We're your dedicated, outsourced growth team. We tackle the hardest parts of growth so you can focus on operating in your zone of genius. Curious to see how we can help grow your business? Schedule a call and let's review your account together.
Sofia Kurd
Founder, GTM Advising
Cold email works extremely well and is one of the best ways to get clients in B2B businesses.
If someone says cold email doesn't work, always add on the phrase (for me/them) at the end.
"Cold email doesn't work (for me)"
Cold email works, but it a skill like any other.
You have to learn, practice and execute.
Not try it once, fail, and say it doesn't work.
Imagine if when you were learning to walk as a child, you fell down and decided "I guess walking just isn't for me."
Yes, ridiculous.
It is the same thing with cold email and with anything in life.
Practice makes perfect.
Here is a list of things to consider to make sure the maximum number of your emails land in their inbox instead of in their junk or spam:
You have .com domains only.
You have DKIM, DMARC and SPF records added to your DNS.
Your emails are "warmed up for 15+ days"
You have a "clean" list with no bad quality emails.
"Bounces" are super bad for your deliverability.
You have a good amount of "Spintax" in your emails so no two emails are the same (this will be built into your script we write for you).
Don't send more than 50 emails per domain per day
Only send Monday to Friday to mimic real, human behavior
Turn off "open tracking." There is no need for it and it hurts.
Do not include any images or attachments in your cold email (before they reply, then you can).
Do not include any links in your cold email (before they reply, then you can).Put something at the bottom for them to unsubscribe, such as "reply STOP to unsubscribe."
This is important for compliance, but if they reply, it counts as a reply to your domain and replies are a good metric for deliverability.
Cold outreach works for businesses across thousands of industries and with drastically different offers.
Cold outreach is not industry-specific; it’s strategy-specific.
Whether you're in SaaS, consulting, e-commerce, or any other industry, the principles of cold outreach are the same.
At the core, it's about reaching out to potential clients in a personalized, value-driven way that addresses their pain points.
However, different industries require different approaches.
For example, cold emailing to get in front of HR executives at Fortune 500 companies will look different from reaching out to owners of small local businesses.
The messaging, targeting, and outreach frequency may vary, but the foundational strategy remains the same.
If you're wondering, "Will this work in my industry?" know that it already is — for others who are putting in the effort.
The key is not the industry but how well you execute.
Yes, cold outreach is allowed — and more than that, it works exceptionally well when done correctly.
Cold outreach is reaching out to people who haven't yet heard of you, but who might just need exactly what you offer.
It's completely legal when done in compliance with regulations like CAN-SPAM in the U.S. or GDPR in the EU, which mainly focus on things like offering a way to opt out and being transparent about who you are.
Yes, there are rules to follow, but those rules are there to protect people from spam, not to stop legitimate businesses from introducing themselves to potential clients.